The partnership will deliver the Opera Devices SDK and a pre-qualified suite of web-based TV content to be deployed on TV platforms supporting HbbTV and other pan-European initiatives.

This partnership allows Opera and MMH to package a system to OEMs and partners who seek an expansive portfolio of content, with the shortest time-to-market for new connected TVs.

MMH provides a ready-made portal solution including UI design, portal architecture, backend solution, hosting and portal operations for letting the end customer access content on various platforms, including HbbTV-based platforms.

HbbTV merges the two worlds: Internet content and traditional TV broadcast content on one platform: the family TV. This means end users will have easier access to the content they choose. Content suppliers, on the other side, will have the opportunity of delivering content directly to users via Internet-based channels and applications.

“Having a complete package for OEMs to deliver new TV models and STBs quickly to market gives the manufacturers an advantage early in the process,” says Opera’s Chief Development Officer, Christen Krogh. “We are often approached by TV manufacturers who would like to package their new connected TVs or STBs with more content. With an out-of-the-box portal from MMH containing hundreds of applications qualified to run on the Opera browser, Opera will be able to deliver a complete web content solution for OEMs. It is simply one less step in the process to worry about.”

Standards are the driving force behind the quick and easy integration of MMHs portal on Opera-powered connected TVs and set-top boxes from tier-1 suppliers and OEMs. By adhering to standards from W3C, HbbTV and CEA-2014, the MMH portal solution fits effortlessly on to the Opera platform for connected TVs.

“This proves that standards make different providers work together in a more creative manner,” says MMH CEO Jan Wendt. “The two parts of the connected TV ecosystem work together seamlessly and provide end users with the best possible experience on their TVs. This is key to meeting the rising demand for connected TVs. MMH is proud to partner with an industry leader like Opera.”

Opera will show a demonstration of the solution at IBC in Amsterdam at stand 4, A95 in hall 4.