New VuePix digital advertising platforms for The Mark retail precinct
Gold Coast’s The Mark has just introduced new digital advertising platforms to promote its businesses and services.
VuePix was contacted to provide a 5 x 2.3m LED billboard, featuring VuePix Infiled Global Media panels, which have been placed in a sleek aluminium frame and attached to one of the buildings within the complex. The VuePix Infiled GM series has been specifically designed for fixed outdoor advertising applications. It offers a balance between weight and durability to withstand harsh environmental factors such as direct UV rays, varying temperatures, constant vibrations and severe weather conditions.
With the 8mm pixel pitch resolution, the digital display delivers clear visuals with high brightness of over 5,000nits, high contrast ratio and refresh rates. The panels are equipped with automatic brightness sensors, ensuring visual performance in any light condition. The patented Display Monitoring System allows live monitoring of the screen and its key vital working conditions.
After the installation of the main advertising screen, management requested another screen to be installed in the arcade which acts as a thoroughfare between renowned Orchid Avenue and The Esplanade, providing high foot traffic. This makes the arcade a perfect place for an additional digital advertising display. This time the VuePix Infiled ER 3.9mm outdoor panels were used due to its location, attachment to the building and the viewing distance.