”Most wire and cable companies in the custom channel ship their HDMI cables in clear bags which are either heat-sealed or zip-locked,” says ICE Cable Systems President Brian Rizzo.

”Integrators prefer bags because they can easily be stored in a work truck where space is a premium. The problem is that they look like sandwich baggies; this doesn’t make for a great presentation to your client.”

”We set out to design a bag that has an upscale feel while offering enhanced functionality,” furthers Rizzo.  “We landed on a re-sealable package that with its lush artwork and glossy-coating captures the premium look-and-feel that ICE Cable Systems is recognized for, while also incorporating hang-holes for an impressive presentation at retail.”

”From a functionality perspective, we incorporated a really tough plastic exterior that can take a beating and protect against water damage too.  All these features combined make for a bag that exceeds the daily demands of the integrator,” concludes Rizzo.

The company’s Clear Series 2 HDMI cables in lengths from .5 to 30 meters are available in the new packaging at no additional up-charge.