Given the importance of marketing and the challenges to enrolments in the university sector as a result of COVID-19, RMIT has enhanced its advertising strategy with a dual-sided LED outdoor screen from NEC.

NEC’s solution is scalable and modular. NEC partnered with Fredon Technology and PCB Digital on the installation and delivery.

As people drive past the screen near RMIT’s Bundoora campus, they won’t miss it.

The screen is equipped with 5000nit brightness to handle bright summer sunlight, along with ambient light sensors that automatically decrease the brightness at different times of the day or evening. This feature also allows outstanding energy saving, which in turn improves RMIT’s total running costs.

RMIT AV delivery manager – strategy and contracts Nikesh Kapadia speaks on the partnership: “NEC is an RMIT pre-qualified supplier and has demonstrated experience in meeting RMIT project expectations on previous projects.

“NEC offered a premium product that was best suited to our scope of works and provided a range of pixel pitch that would accommodate the projects budget and environment.”

Nikesh also mentions that NEC gave stakeholders the opportunity to tour its showroom and see a demonstration of the solution, giving a greater understanding of what was proposed before the end result.

RMIT says as a result of the Bundoora project, which replaced its traditional static ‘banner’ style signage for dynamic ‘digital’ display, it is now exploring future opportunities with outdoor LED technology at its city and Brunswick campuses.

“LED is a rapidly growing segment of NEC Australia’s business,” NEC Australia product manager Michael O’Connor says.

“We are always updating our offerings to meet our customers’ wants and needs and that fires the imagination of our solutions teams both here and globally.”