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Home›News›Neat sets sights on meeting market in ANZ

Neat sets sights on meeting market in ANZ

By Anna Hayes
21/02/2022
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Neat, a video device company, has announced plans to significantly grow its market presence in Australia and New Zealand (ANZ).

The company is experiencing huge demand for its collaboration solutions as video fatigued customers seek simple to use video solutions that deliver an exceptional communication experience.

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Launched just two years ago with products that only began shipping weeks before the pandemic, Norway based Neat has focused on building a business culture that places design innovation and functionality at its core. Its team creates elegant technology solutions that deliver as close to in-person as possible video collaboration experiences for customers, classmates, and corporates.

Now, at the onset of 2022, the European headquartered company has its sights firmly on expanding its presence throughout Australia and New Zealand with plans already underway including establishing a regionally located Neat team. It will also focus on growing its partner ecosystem and deepening its vertical focus within key sectors including financial services, healthcare and education.

Hitting the ground running, Neat is already establishing significant partnerships, including sponsorship of Sydney rugby league team, North Sydney Bears.

Neat chief executive and co-founder Simen Teigre says: “As customer demand continues to grow, the time is right to ramp up our presence in the region. We have ambitious aims, and our market research shows that businesses in the region are hungry for next generation video collaboration technologies like those produced by Neat. We know that hybrid working is here for the foreseeable future and businesses need reliable video technology that not only looks good but importantly delivers an exceptional communication experience to ensure people remain productive, regardless of their location.”

Neat provides six easy to use video collaboration solutions that suit different types of meeting spaces, delivering flexibility and freedom for all customers from start-ups to large scale enterprise and government organisations.

Neat Regional Director Australia and New Zealand Paul Falzon says: “Australia and New Zealand are mature video markets, somewhat fatigued by over promise and under delivery. Neat is changing this by delivering intelligent, creative solutions that deliver and anticipate what customers will need next.”

Neat key features include:

  • Neat Audio: enables fluid conversations without any interruptions or double talk issues, preventing a participant’s audio from being cut off if two people speak at the same time.
  • Neat Bubble: a patent-pending capability that reduces background noise and external voices by only picking up sounds from within the camera view.
  • Neat Sense: smart room sensor technology to monitor noise, light, people in a room and environmental factors such as air quality, temperature, humidity, CO2 and VOCs (organic chemicals, odors, scents, etc.) to ensure the safest and healthiest room environment possible.
  • Neat Symmetry: restores the balance between people in a meeting room and those who are remote by presenting everyone equally up-close on-screen, individually framing each in-room participant and instinctively following them so everyone is always clearly seen and heard.

Paul adds: “As offices start to reopen, managing the needs of hybrid workforces including their health and wellbeing will be top of mind for businesses. Features like Neat Sense support healthier meeting spaces while Neat Symmetry ensures everyone can be seen and heard. In such a dynamic and uncertain business environment, it is critical to focus on anticipating the complex needs of our customers while also strengthening partner relationships and executing effectively in everything we do.”

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