MSE Audio has rebranded, elevating two distinct audio brands to cater to the unique needs of its customers.

Under this rebranding initiative, commercial and professional audio products will be represented by SoundTube. The company’s residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand name.

“We are excited to align our commercial offerings under the well-known SoundTube brand. SoundTube has built a strong reputation for innovative, high-quality audio products in the commercial space over the past 28 years,” SoundTube president Shannon Humphrey says.

“PhaseTech will continue our tradition of offering premium solutions for the residential audio market. Our team is committed to providing the same level of performance, support and service that our customers have come to expect.”

SoundTube and PhaseTech will maintain their focus on innovative audio technologies backed by expert system design assistance and US-based customer service, with each brand coming with its own dedicated sales reps and internal sales team along with its rich history, innovation and commitment to excellence.

All products will still be designed and engineered by the same teams at the company’s headquarters in Lenexa, Kansas and Jacksonville, Florida.