MQA is announcing a new agreement with global music streaming platform Deezer which will in-turn expand MQA’s music offering and audience reach.

The deal means MQA’s technology will be integrated into the Deezer platform as well as across the service’s hardware partners and connected devices.

This will give Flow – your personal soundtrack that uses smart data and algorithms – Deezer’s music streaming service which is over 43 million songs.

The past 15 months has seen MQA conclude deals with all three major recording labels as well as Merlin on behalf of the independent label community.

“This partnership has great synergy as we already work closely with several of Deezer’s hardware partners.  We’re looking forward to a close collaboration,” says MQA chief executive Mike Jbara.