The new brand, Monster Digital, will debut its initial products at CES Unveiled in New York on 8 November, followed by launch of a comprehensive product lineup in the upcoming months.

Head Monster Noel Lee says, “Monster is delighted to be working with such a great company and innovator in memory storage as SDJ Technologies for the launch of Monster Digital. Just as Monster leads the way in premium headphones, power and connectivity solutions, Monster Digital is poised to set new standards for quality, flexibility and innovation in Flash Memory Storage. We’re looking forward to supporting Monster Digital with the full weight of our Monster brand, including our retail distribution network, training, marketing and customer service resources, all to ensure that the consumer experience will be seamless, and people will know they are purchasing a premium quality ‘Monsterous’ product.”

SDJ Technologies chief executive Jay Tandon says, “The future for high-capacity memory storage has never been brighter, as more and more people are looking for ways to maximise performance of all their new mobile computing, smart phones, digital camera and video recording devices. We’re especially proud that a company with such a renowned reputation as Monster has agreed to support our launch and provide us with a brand name that is recognized worldwide for high-performance, superior quality and reliability.”