Midwich announces partnership with Exterity in Australia and New Zealand
Midwich has announced its partnership with enterprise IPTV technologies provider Exterity. The arrangement will see Midwich distribute Exterity products in Australia and New Zealand.
Exterity provides solutions that leverage the existing corporate network to securely distribute terrestrial, satellite or cable, as well as internal channels over IP, allowing the seamless delivery of live TV, premium channels, OTT services, enterprise TV and digital signage to fixed displays and mobile devices.
“Midwich and Exterity’s strategic direction is well aligned. Together we will support our channel partners via sustained investment in the ANZ marketplace,” says Midwich ANZ general manager Mark Lowe.
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“We have an exciting calendar planned for the second half starting with Integrate in late August. Exterity will focus on mobility and will showcase their ‘beyond the LAN’ range of products. This is followed by a series of intensive training courses in Melbourne and Sydney. We will also be unveiling an enhanced maintenance and support package in the shape of the new AvediaCare platform”.
The recent appointment of country manager Travis Anderson enforces Exterity’s commitment to provide local specialist support in Australia and New Zealand.
Exterity Asia-Pacific sales director Richard Phillips commented: “Midwich bring Exterity an intensity and focus of day to day contact with their major dealers as a Value Added Distributor, with much technical expertise throughout ANZ. They have fantastic new premises with training, showroom and demo facilities. Midwich truly understand IP and AV and carry a defined mix of products to provide IP based solutions to many key vertical markets. We look forward to continuing to grow our business throughout Australasia in conjunction with them.”
Midwich ANZ managing director Michael Broadbent added: “Exterity is a well-respected brand in Australia and NZ and has been for many years. We’re extremely proud to now have it in our portfolio. I would like to invite our customers to join us for an insightful Exterity technology demonstration at our new facility in Rydalmere where there is ample parking”.
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