Under the new arrangement, Madison Technologies will be responsible for fielding all sales enquiries and will provide technical and in-field support and distribution for 3M Communication Markets Division products.

The range of products in the division includes Optical Fibre solutions such as the revolutionary 3M One Pass Fibre Pathways and Mechanical Splice Connectors; Passive Optical LAN systems; Wireless Tower Weatherproofing Solutions; and Copper Solutions.

Madison Technologies managing director David Redfern is thrilled with the new alliance.

“The 3M Communication Markets Division range of products will complement our current technology solutions and be of enormous benefit to both our existing and potential clients within our region.”

“We have had a great relationship with 3M for a number of years, and we are delighted to be able to use this new and innovative business model to capitalise on the extensive resources of both organisations,” he says.

3M Communication Markets Division International business development manager Jay Borer echoes Mr. Redfern’s views, “Together with Madison’s extensive communication focused resources, we believe our product “solution selling” can further be enhanced. 3M continues to add innovation to develop its portfolio of communication infrastructure solutions for xDSL, FTTH, Enterprise and Wireless networks. Global customers have come to rely on 3M quality to connect and protect their infrastructure and, with Madison, we feel we can further expand this benefit to Australia.”

To support this new alliance, Madison Technologies will have the ability to provide feedback from customers directly to 3M Communication Markets Division research and development laboratories globally.