With a little help from your friends…
During this time of economic unrest it’s important to remain steadfast and frugal.
The Dr Seuss children’s books had it right – every day we need to wake up and tackle the world with excitement and vigour.
“Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose.”
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And we must constantly reinvent and stay lean if we want survive the tough times.
Here we are, at this moment, in this place, with turbulence and mayhem around the world, and with only our sheer determination and undying dedication to the capitalist dream to guide us.
But remember, you are not alone in the battle to make your business survive and succeed. We are here to help.
In our culture negative news sells. The media take every opportunity to report every market dive, misdeed, bad manager, supervisory issue, foreclosure and corporate collapse. And they do it with a smile because news is their business and right now they have so much to talk about.
But is it worth listening to? Hell no!
We must do whatever it takes to grow and survive – going to work at 6am, keeping expenses as tight as we can, cutting costs, eliminating unprofitable products, cutting inventory levels, finding creative ways to sell and market, managing labour and so much more.
I want you to get up daily and go on the attack. Devise new ways to exist, do whatever it takes to close profitable deals, install the systems as easily as possible and save the profit to reinvest back into your life or into creating a better company.
With the barrage of negativity and pessimism filling the airwaves it is tough to keep the attitude of despair from spilling over into the workplace. Employees are discussing it around the office and emailing the developments to each other as they pull them off their favourite blog or news site.
But what can you do to create a haven at work? And how do you build up your staff’s confidence and help them focus on the job at hand?
You’re the visionary, picture what you want and go get it.
Influential clergyman and best-selling author Norman Vincent Peale, a progenitor of positive thinking, once said: “Even at the worst there is a way out, a hidden secret that can turn failure into success, and despair into happiness. No situation is so dark that there is not a ray of light.”
His point is absolutely true today. The current condition of the economy is simply a bump in the road. It might last a while but you control how you come out on the other side.
Tough times don’t last, but tough people and businesses do. Get ready for a long fight.
As we all speculate on how long, how deep and how bad this crisis will be, please remember that you are the boss. You got where you are by hard work and, damn it, you need to work hard to stay successful.
I promise, at some point more people will be employed, business will begin to grow, people will begin to spend more and the economy will show the resilience it has shown for centuries.
My advice is to work hard, work smart and plan for success. Let your people know about your faith in them and their abilities. Don’t let them see you buying into the gloom that is everywhere. You don’t have time for it.
Keep your head up, your eyes focused – and lead.
Lead by example. Show them that the storm may rise, the waves may crash against the bulwarks but you have built a fortress based on a sound plan and daily execution.
There is nothing to fear and everything to gain by doing what you do best.
Keep your eye on the goal and move forward with unrelenting determination and persistence.
In the words of Irish playwright George Bernard Shaw: “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.”
Please know that, just like your business, we at SpeakerCraft are doing everything possible to run a great enterprise.
Brainstorm and ask yourself what new ideas you can implement to make your business hit the goals you want in this market, then ask what SpeakerCraft can do to help.
We are a huge company with many people ready to help you implement anything you truly believe will help.
Today is but a moment. The future is yours. Go take it.
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