Lightware Visual Engineering has named Pacific AV as its newest distributor, aimed to expand sales and support presence across the New Zealand market.

With the recent commercial expansion and release of USB3.x and HDMI2.0 signal management portfolios over the last 18 months, Lightware Visual Engineering ANZ has now embarked on an expansion plan designed to increase UC market presence for new BYOD/M products aimed at the corporate and integration markets leveraging supporting software platforms such as Teams, Zoom and Webex.

Lightware general manager Jacques Van Deventer says the skills and experience of the Pacific AV team, led by managing director Marcel Reinen, is key to their commitment to provide strong local support to partners across the globe.

“We believe that the strength of Pacific AV’s audio credentials will greatly compliment the Lightware portfolio of specialist video management solutions, which will highlight our complete solution set, especially as Lightware continue to expand our presence within the BYOD soft codec / UC markets.”

With over 30 years’ experience in the AV industry, Marcel will be responsible for all sales and operational goals within the New Zealand region, providing both logistics for hardware distribution and comprehensive technical AV system design and support for NZ dealers and consultant partners.

Marcel remarks: “Lightware will be a fantastic addition to our existing portfolio, and we are looking forward to working with Jacques and the Lightware team, in developing the New Zealand market with this highly innovative brand.”

The appointment of Pacific AV is effective immediately.