LG Electronics will be launching its latest OLED EVO TVs at CES 2024. The range boasts improved AI processor performance and delivers outstanding visuals, audio and personalisation.

“Bolstered by a class-leading OLED TV and impressive QNED line-up, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company’s webOS smart TV platform,” LG Home Entertainment Company president Park Hyoung-sei says.

The LG Signature OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality, providing a 70% improvement in graphic performance and a 30% faster processing speed compared to its predecessor.

The LG OLED TVs come with upgraded AI upscaling utilising pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All are driven by the discerning judgment of the AI itself, delivering a more clear and vibrant viewing experience.

Moreover, the new AI processor adeptly refines colours by analysing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analysing variations in brightness where light enters the scene, creating images that look more three-dimensional.

This all culminates with the LG signature OLED M4, the company’s wireless OLED TV, now available in a new 65” screen size and allowing for a diverse range of screen options. From the versatile 65” model to the 97” giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box eliminates connected output cables.

The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144Hz, delivering enhanced OLED performance with accurate detail and an elevated sense of immersion.

Besides impressive picture quality, the AI Sound Pro features offer rich and full audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from the soundtrack to enhance the clarity of dialogue and seamlessly elevates the audio as if it were emanating from the centre of its screen.