LG presents a ‘Life, Reimagined’ at IFA 2022
At IFA 2022, LG Electronics Inc (LG) is showcasing a diverse range of smart life solutions designed to meet the needs and tastes of consumers in a changing world. Under the exhibition theme of ‘Life, Reimagined,’ the company is presenting its latest consumer-centred innovations, products and services that bring new possibilities and experiences to daily life.
The world’s largest OLED TV, the 97-inch G2 model adds a new dimension to home entertainment with its self-lit OLED picture quality, advanced AI-based image-processing technologies and impressive scale. Several of the latest, premium large-screen LG TVs will be on display at IFA, including the 88-inch LG SIGNATURE OLED TV 8K. Also on show in Berlin is the massive LG 136-inch 4K Micro LED (3,840 X 2,160). This innovative home entertainment solution presents premium picture quality, pairing micrometre-sized self-lit pixels with a modular design.
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Visitors to LG’s booth also have the opportunity to enjoy an immersive OLED gaming experience in the retro-style “Flex Arcade” Zone. Inside are several gaming stations where visitors can try out new console games and old-school classics on the LG OLED TVs, including the world’s first flexible 42-inch OLED TV – the brand-new LG OLED Flex. Offering ‘20 levels of curvature’ and a host of gamer-centric features and settings, the Flex lets users personalise their gaming setup.
LG’s booth also includes the Lifestyle Zone, where visitors can explore a wide range of LG products and services that can be ‘tailored’ to suit unique tastes or preferences. The Lifestyle Zone serves up a showcase highlighting the latest LG lifestyle TVs, from the LG OLED Objet Collection, its newest audio solutions, such the LG XBOOM 360 wireless speaker, and exclusive furniture pieces and home accessories from premium Dutch lifestyle brand, Moooi.
Other innovations on display at IFA include the LG total shoe care solution, the LG StylerTM ShoeCase and the ShoeCare. AI washer and dryer models that make laundry management faster and more convenient, and the Aero Furniture: a ‘table-type’ air purifier that blurs the line between furniture and an air care appliance.
The ‘Life, Reimagined’ experience can be enjoyed in-person by visiting LG’s booth at IFA 2022 (September 2-6). Those unable to attend will still be able to tour LG’s booth via videos uploaded to the LG Global YouTube channel (www.youtube.com/GlobalLG).
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