LG Electronics has been elected to the Board of Directors of the Home Connectivity Alliance (HCA), an organisation dedicated to delivering better smart home experiences through open collaboration and innovation.

Founded in 2022 and comprising of several smart home solution manufacturers, the alliance aims to provide a safe, secure and interoperable connected home ecosystem.

In addition to LG, its membership includes about 13 global brands including Samsung, Arçelik, Electrolux, Haier, GE Appliances, and Trane Technologies. The alliance seeks to enable seamless compatibility of a range of diverse devices and services from different brands through developing and implementing guidelines for Cloud-to-Cloud (C2C) interoperability.

As a board member of the alliance, LG will soon bring its customers the convenience of being able to control and monitor other alliance members’ smart home solutions through the LG ThinQ app.

“We’re happy to have LG join our Board of the alliance. As the industry leader, LG understands that interoperability is essential to a truly seamless smart home experience and we are thrilled to have them join the alliance,” Home Connectivity Alliance president Yoon Ho Choi says.

“Leveraging the collective insights and experiences of our global board members, we will continue to advance the evolution of the connected home and provide consumers with an easier, smarter way of living.”

During IFA 2022 (held on September 2-6), LG and other alliance members exhibiting in Berlin will offer visitors a first look at the cross-brand interoperability of its latest smart home solutions.