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Home›Products›LG begins rollout of 2023 TV line-up

LG begins rollout of 2023 TV line-up

By Anna Hayes
06/03/2023
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LG has announced the global rollout of its new range of TVs, all based around its new vision – Sync to You, Open to All.

The 2023 LG TV lineup aims to usher in a new era of television, transforming the TV into a convenient home hub that continuously supports and enriches everyday life.

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The LG 2023 OLED lineup features upgraded Z3, G3 and C3 OLED evo series TVs. Thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6, the new models provide improved brightness and colour accuracy along with clarity and detail.

The latest Alpha series processor utilises the company’s AI-assisted Deep Learning technology to deliver high-quality picture and sound. AI Picture Pro now offers improved upscaling for clearer images, and also includes OLED Dynamic Tone Mapping Pro, which helps reveal hidden details and brings greater depth to every frame.

OLED Dynamic Tone Mapping Pro ‘splits’ the picture into 20,000 blocks, analysing each in real-time to detect the darkest and brightest areas and deliver precision HDR optimisation, increasing viewers’ sense of immersion. Additionally, AI Picture Pro features HDR Expression Enhancer, a picture processing technology that detects and refines important on-screen objects (such as people’s faces) in each scene; giving a more life-like quality with enhanced sharpness and three-dimensionality by applying tone mapping based on deep learning.

In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG AI Sound Pro, which provides virtual 9.1.2 surround sound from the TVs’ built-in speakers to help sweep viewers up in whatever they are watching.

Another upgrade applied to this year’s OLED evo G3 series is the LG Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. The application of Super Anti-Reflective technology reduces visual distractions, such as light glare and reflections, so that users can focus all their attention on what is on screen, even in a brightly lit environment.

The 2023 LG G3 OLED evo models also boast a design upgrade with the introduction of the seamless One Wall Design. Leaving minimal visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room or wherever users choose to install it.

LG has differentiated the company’s latest TVs with a refreshed, more personalised, user experience in 2023. Featuring the latest version of webOS, this year’s models introduce All New Home: a redesigned user interface (UI) that offers convenience with customisation options. The new Quick Cards – grouped into convenient categories such as Home Office, Gaming, Music, and Sports – present users with a fast, simple way to access the content and services they use the most.

The Home Office Card on LG TVs bring together several productivity apps and services that are ideal for those working from home. For instance, users can transform their LG TV into a workstation by setting up cloud-based virtualisation solutions, including Windows 365, which delivers Cloud PCs—a complete and secure Windows experience hosted in the Microsoft Cloud and accessible on any device. The Home Office Card also offers useful apps for accessing and organising users’ schedule, and voice- and video-call apps that make it easy to communicate with colleagues and clients. Users can pair an optional Bluetooth keyboard and mouse to enjoy the full work-from-home experience on LG TVs.

Designed for everyone, the new webOS makes it easy for anyone using the TV to enjoy personalised recommendations, which are determined based on viewing history and viewing habits.

It is also compatible with the new smart home standard, Matter, giving users the ability to control and monitor a wide range of smart home devices from a growing list of global manufacturers, using only their LG TV.

As premium home cinema solutions, LG OLED TVs continue to support the image-and audio-enhancing capabilities of Dolby Vision and Dolby Atmos and, this year, offer seamless integration with the latest LG sound bars.

Beyond OLED TVs, LG has added new QNED TVs to its line-up. The premium LCD TVs leverage the company’s Quantum Dot NanoCell Colour technology to produce rich, accurate and extremely lifelike colours that help create immersive viewing experiences. Equipped with QNED Million Grey Scale Block Dimming technology, the latest QNED Mini LED TVs are capable of delivering contrast and black levels that come close to those of OLED.

The 2023 LG TV lineup will be launching worldwide this month, with availability in Australia in the coming months.

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