Kramer has formally joined GPA’s Partner Program as a strategic global vendor, strengthening its global position and offering to its enterprise customers.

As the largest systems integrator in the world with offices in 164 cities across 50 countries, GPA’s global partner program is strictly managed to ensure only the top global vendors who deliver worldwide standardisation to customers are part of this elite program.

Kramer’s selection to partner program rested on its shared values with GPA. Both organisations are committed to helping end-users effortlessly connect, collaborate, and create, believing that AV technology can amplify the human experience and help people reach their potential.

Global enterprise customers acknowledge they need a global AV/UC strategy with standardised solutions delivered using global program management. With dedicated global program managers under the guidance of a director of global program delivery, GPA has the expertise, tools and processes in place to deliver and support global programs.  Recognising the importance and value behind this, Kramer will work with GPA teams to deliver solutions that meet customer needs in these times of supply chain uncertainty.

With a strong relationship with GPA business units locally in market, Kramer has been increasingly working with the GPA regional teams and global customers, so it was critical that together the organisations align to better support customers and maintain a consistency with global delivery.

Byron Tarry, chief executive of GPA says: “Our partner program is about not only aligning and optimising to deliver upon our GPA global delivery consistency promise today, but also in finding partners that celebrate GPA’s core values like trust and passion as a foundation for building what might be tomorrow. With a clear and renewed vision of their path and position within the collaborative enterprise workplace of the future, and a firm belief in GPA’s capacity to partner with them in achieving that, we’re excited to welcome Kramer into the GPA Partner fold to travel that journey together.”

Gilad Yron, chief executive of Kramer said: “Becoming a part of the GPA community is a huge honor for Kramer. Building on many of the existing relationships we hold, we are committed to working with the regional business units to bring innovative and advanced technology and solutions that power creativity, collaboration and engagement. We are confident that our open design, end-user focus and products, services and training that make us an all-round choice will bring advantages to customers and support the overall success of the group globally.”