Kordz has launched an educational campaign called ‘Not Your Ordinary HDMI Cable’.

This offers integrators an in-depth look into the engineering, design and construction of HDMI cable technology, aiming at addressing HDMI failure.

A short video made by Kordz shows why some HDMI cables fail and some don’t, especially which features ensure HDMI installations are robust, high-performance and future-ready.

The video outlines why signal dropouts, handshake errors and compatibility issues trace back to poor cable quality, what specific design and material choices impact performance and how to quickly identify and install HDMI cables that deliver consistent and reliable results.

“The way a cable is constructed—from shielding and conductor material to tolerances and termination—can make all the difference to long-term reliability and install success,” Kordz managing director James Chen says.

“This new initiative finally reveals what’s been hidden from view. Peeling back the layers of HDMI cable quality, we explain the key attributes that impact end results and how integrators can protect their reputations and profit margins by choosing products that won’t let them down.”

Find the campaign video HERE.