Kogan’s Smart TV dongle brings internet connectivity to the biggest screen in the home, powered by the brand new Android 4.0 platform. The dongle plugs into the HDMI port on any TV and instantly enables access to Youtube, internet browsing, Google Play, thousands of apps, games, and multimedia content.

It comes with a dedicated remote control, built-in Wi-Fi, all in a device that fits in your pocket.

Kogan also unveiled a Deluxe Keyboard and Trackpad that offers tremendous comfort and control when surfing the web and running apps on the big screen.

Kogan.com founder and chief executive Ruslan Kogan says making internet TV more affordable is a key milestone in the future of television.

“The future of TV is all about the internet: bringing the entire web to the biggest screen in your home. Online movies, apps, social media, Skype, and more, all on the big screen.

“We’re shifting away from watching what the networks tell us to watch. With devices like the Smart TV dongle, we can now watch what we want, when we want, without the hefty price tag.

“As Kogan helps drive down the barrier to entry for internet TV with products like the one we are unveiling today, you’re going to see even more innovation in this space.

“The built-in Wi-Fi means there are no messy cables, and the micro SD slot means it’s easy to view downloaded photos, music and videos on your TV too,” Ruslan says.