JVC 3D LCD screens are currently being used by production and post production houses Australia-wide and are available from specialist JVC 3D resellers including Future Reality, Inition 3D, Jumbovision and Gencom Technology.

Inition managing director Asia Pacific Christopher Sutton said, “Part of the success of the JVC screens is the fact that they are passive, not active, which makes them cost effective. They use lighter glasses, as well as there being no eye fatigue due to flicker.

“They also don’t need double the bandwidth to broadcast in stereo, have good image quality and work perfectly as a 2D screen as well. Feedback from clients who have used the screens is very positive. They are delighted with the image quality and comment that the 3D is very effective.

“CES this year was all about 3D and with the success of Avatar it looks like there will be plenty of content coming down the pipe. As a result, people are wanting the screens far more quickly than was anticipated by many manufacturers. The JVC screens are out there and available now giving them an advantage on active screens still in development. It’s clear now that 3D will move far more quickly into the home than any of us previously thought.”

Gencom Technology sales specialist Lyndsey Thompson agrees, “We have sold two screens in New Zealand in the last few weeks alone, one to Digipost and one to Park Road Post and the response has been great. Both are being used in review of stereo shoots for 3D film production and 3D animation.

“Clients are happy with them and I believe most of the larger post houses will purchase them over the next twelve months and the Rugby World Cup will drive some corporate sales too.”

JVC’s current 46-inch 3D LCD screen, the GD-463D10, is only 39mm thick and uses JVC’s unique high-quality 3D visual engine to deliver a natural, flicker-free visual experience. The GD-463D10 provides flicker-free 3D images by adopting the Xpol® polarizing filter method and battery-free passive-type circular polarizing filter glasses.

Video input is compatible with industry standard line-by-line and side-by-side 3D formats. JVC’s unique 3D decoder circuit translates images into the optimal Xpol display format and demonstrates the ability to accommodate subtle gradations and shades of colour.

Full HD digital broadcasting and Blu-ray content are emerging as mainstays in the household visual environment while wide-screen and high-resolution images are more popular than ever. In such an environment, as the recent CES show in Las Vegas demonstrated, 3D content is now being looked upon as the next wave in visual entertainment.

This is especially true in Hollywood, where the movie industry developed more than twenty 3D movies in 2009 following the establishment of several full-scale 3D movie production and distribution companies in 2008.