JPRO has been appointed as JBL Synthesis distributor in New Zealand. Made official by Harman Luxury Audio, the appointment is to take immediate effect, with plans already underway to establish a strong specialist dealer network throughout New Zealand.

“These are exciting times for JPRO and we’re thrilled to add an established brand like JBL Synthesis to our product portfolio,” JPRO operations manager Joni Benton says.

“JBL has a rich legacy of innovation in cinema sound and JPRO has a 35-year history with JBL Professional in New Zealand, so it is fitting that we can further expand opportunities with JBL Synthesis in the private and home theatre, corporate, media room and other luxury commercial audio spaces.”

JBL Synthesis joins other Harman brands in the JPRO portfolio including complementary product solutions from JBL Professional, AMX networked video and control and other world-leading brands.

Together with JPRO’s nationwide integrator sales channel, JPRO has designated Mark Homan as the JBL Synthesis representative who will work alongside JBL Synthesis engineers and specialist retailers to design and specify customised home and private theatre solutions for consumers. Mark has an extensive background in residential AV and is well-placed to support this market.

“Our long-term strategy is to have a JBL Synthesis experience room in key regions throughout New Zealand that will provide consumers with the opportunity of listening and experiencing products before they purchase,” JPRO sales director Paul Edlin says.

“Our commitment of providing nationwide support, design and training to our professional installer network extends to the luxury audio segment and we look forward to creating new long-term relationships with customers in New Zealand.”