Ingram Micro gains ANZ distribution rights of Christie
AV specialist Christie has signed an exclusive A/NZ distribution deal with wholesale technology distributor, Ingram Micro.
Perhaps best known for its mid- to high-end projectors, Christie also supplies to the market video walls, audio and presentation solutions, along with micro-tiles, flat panel displays and medical imaging solutions.
Christie Australia general manager Michael Bosworth says the company is delighted with the new distribution agreement.
“Ingram Micro is well known for successfully customising and providing highly-targeted applications for industry verticals and businesses,” he says.
“With its robust networks and strong track record, it has the experience and capabilities to deliver our professional display products to a wider audience in both Australia and New Zealand.”
Ingram Micro general manager for professional AV A/NZ Andrew Upshon says his company is dedicating a lot of time and resources to growing its team and product set in the expanding professional AV market.
“With the rapid merging of the AV and IT worlds, we feel we are in the best place to assist Christie to further develop and grow its footprint in the ANZ market,” he says.
“Christie products suit the corporate, enterprise, education, media and government sectors that Ingram Micro is involved in, especially in the pro AV segment, where we can provide complete solutions.”
This news comes shortly after Ingram Micro announced it had formed a similar strategic partnership with Kramer Electronics.
“Over the past few years, Ingram Micro has developed a fast growing AV business and Kramer’s high quality products perfectly complement our existing AV portfolio,” says Andrew.
“The timing is excellent with Kramer’s new strategic shift towards AV/IP convergence and we are looking forward to a strong partnership in this fast changing market.”