Hisense Australia’s new range of Smart TVs will introduce its new, fastest ever operating system VIDAA U5, which will be available across the majority of its 2021 Australian range.

The new OS features a number of key performance improvements and updates that aim to enhance the user experience and make TV viewing easier than ever before. It will also feature a range of new apps including leading sports streaming platform, Kayo, thanks to a new content partnership.

Hisense Australia head of marketing Andre Iannuzzi says Australians’ use of smart devices accelerated in 2020 as content and connectivity became part and parcel of life at home.

“At Hisense Australia we strive to continually improve and update our smart TV offering to ensure our customers have the best user experience possible. 2021 is no exception and we are very pleased to be introducing VIDAA U5. From advanced voice control functionality to the addition of new apps that will be a gateway to hours of new content, VIDAA U5 aims to make TV viewing easier and more enjoyable than ever,” he added.

Improvements to the system’s interface, performance and speed will significantly enhance ease of use, with VIDAA U5 boasting a 20 per cent faster launcher load time of just 1.7 seconds, smoother scrolling and a new optimised universal search. A more compact and visual layout also improves the user experience by exposing more content on the screen to decrease the user’s browsing time.

“We anticipate the faster, more responsive OS interface offered by VIDAA U5 will be positively received by content-hungry Aussies, especially considering there will be even more entertainment and sports content to browse on the platform in the new year,” said Chris Mayer, product specialist and national retail training manager at Hisense Australia.

Making voice control even easier is the introduction of far-field technology that effectively allows TV users to make commands using Amazon Alexa completely hands-free, without needing to press a microphone button on a remote. This is because the TVs themselves will have integrated microphones that are equipped with sophisticated voice recognition technology that can pick up on commands across the room.

Australians can take control of more than just their TV thanks to Amazon Alexa and Google Assistant, which will come built-in on Hisense’s 2021 TVs with VIDAA U5.

“This update means that your TV can be used as your main smart home hub. This means you can use it to turn your smart lights on, check your schedule for the week and ask for the latest news updates with an on-screen response, without needing a separate smart device,” added Chris.

For consumers that do not want to take advantage of far-field technology or in-built Alexa and Google, both a hardware and software toggle is available to turn off these features for peace of mind.