Sommerich brings an extensive background in the professional AV and broadcast markets, having worked in these industries since 1984. He has held positions in operations, distribution, marketing, product management, business development and manufacturing.

“Someone with a combination of both operational and technical knowledge was a real asset to us,” says Gefen president Hagai Gefen.

“Rod has extensive knowledge of emerging technologies, general electronics, broadcast and production — all of which are pivotal areas of growth for Gefen.”

Fortified with deep expertise in Asian, Australian and New Zealand modes of business operations, including distribution, sales, channel development and networking, Sommerich is tasked with leading the expansion of Gefen sales in the region.

Sommerich is based in the Sydney area of Australia. He held previous positions at Image Design Technology, SpinetiX and Amber Technology.