FUJIFILM has launched the world’s first projector equipped with a rotating FUJINON lens that can project images in various directions without moving the main unit.

The lens can face up, down, front, rear, left and right to project images in various directions, allowing the projection of images on a wall, screen, ceiling or floor, and can switch between vertical and horizontal display. It has a small footprint of 0.18m² when placed horizontally and just 0.05m² when placed vertically.

The use of an ultra-short throw lens and laser light source also makes it possible to project clear images on a 100” screen from a distance of just 75cm. The device can project dynamic images even when there is constraint in projection distance.

The projector features rounded corners and a compact body that turns into a box shape when the lens is folded in.

The new Fujifilm projector is designed for large-scale digital signage at retail stores or spatial design projection at art galleries and museums, where installation space is limited, or for image projection onto ceilings or floor to make effective use of available space.