Exterity doubles down in the A/NZ market
Exterity has been on the market in Australia for six years now, but is perhaps not as well known as it should be. As a result, founder and chief executive Colin Farquhar came down from Edinburgh to see the show and connect with local customers, to ensure that Exterity is front of mind.
“Exterity is an IP video company and the core of what we do is deliver video around an organisation’s IP network,” Colin explains.
“We take free-to-air content from a television, or we work with broadcasters like Foxtel and take their content, protect it appropriately and then deliver it securely around a network.”
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This year, Exterity has added to its LAN-based offerings with video-streaming for mobile devices. The system incorporates multiple devices including encoders, receivers, TV gateways, transcoders and the new AvediaStream Origin Server to help installers make video content consistently available on any screen. Centrally controlled from the AvediaServer, the system allows organisations to stream content across their HQ and regional offices, give staff access to multiple news channels to inform decision making, and enables visitors and guests to receive high quality information and entertainment on their mobile devices.
“Exterity has been well-known for its LAN-based video-streaming capabilities. But we’re seeing an increased demand for streaming to mobile devices in the context of commercial organisations,” Colin says.
“Companies want their staff to be able to access different content on a mobile device, both in the office building and where they might be remotely. So this year we’ve been introducing a range of products that allow us to take very high quality, high bitrate content and transform it with our transcoder products to bitrates and formats relevant for streaming to mobile devices.
“We then combine that with a web services platform, the AvediaStream Origin Server, to take that content and deliver that effectively to individual devices. It’s the core of a web-streaming technology product, but when combined with our middleware called Artio, we get a nice consistent presentation of the video service too.”
Exterity products are available throughout Australia and New Zealand via Midwich.
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