Epson has launched the Premium Partner Program which is designed to offer significant benefits to current partners, attract new partners and critically, to create business and growth opportunities for all members.

It comes as Epson makes some serious moves to strengthen and expand its business in Australia.

“Australia, along with the rest of the world, has recently experienced challenges and tragedies the likes of which have rarely been seen before,” Epson Australia managing director Craig Heckenberg says.

“For us, locally, it was first the bushfires and now COVID-19. Despite these challenges Epson remains as committed as ever to its customers and the communities in which it operates. Right now our focus is getting business back on track and our new Premium Partner Program is very much part of that.”

He says that the partner program will be at the core of business moving forward and after the pandemic.

“The principles that underpin the program are simple – we are building serious, long-term relationships with all of our partners,” he says.

“As a result, each partner will achieve a status tier within the program and the appropriate rewards that come with that status. At the end of the day our Premium Partner Program creates opportunities for Epson and our partners to mutually grow our businesses.”

As a business-building exercise, special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program most notably with the sales, marketing and financial benefits.

The program has three status tiers, Epson Premium Partner, Premium Partner Program Gold and Premium Partner Program Platinum.

“The Premium Partner Program is our way of sharing the investment we make in our business every day with our partners so they can grow their business with us in the very best way possible – as a partnership,” Craig concludes.