Digital Signage Summit Europe (DSS Europe) will be returning to Munich with a program presented by industry leaders and influential global brands.

A joint venture from Integrated Systems Events (ISE) and invidis consulting, the summit will take place at the Hilton Munich Airport, Germany on 5 to 6 July 2023 to celebrate its 50th edition.

“This year’s edition of DSSE will be bigger and better than ever before with a comprehensive thought-leadership program, covering the most important topics in digital signage delivered by a wide range of industry pioneers and business experts discussing the future of this growing industry,” DSS Europe chair and invidis consulting managing director Florian Rotberg says.

“As rapid consolidation continues within the EMEA region, global players are emerging mirrored by this expanding event which has grown into one of the most influential and highly anticipated digital signage conferences in the industry.” Visitors will be invited to join experts from communications, media, retail and corporate sectors to address the current market outlook and discuss the impact of major trends like sustainability, generative AI and the new role of software.

With this year’s edition is sponsored by Google Chrome Enterprise, DSS Europe 2023 speakers and panellists will explore ‘Engaging Experiences – Concepts, Content & Creation’, discussing how and why brands are using digital signage and DooH to cut through the noise and create memorable and impactful communication journeys.

“It has been clear that over the last few years, digital signage and kiosk applications have increasingly moved into the business-critical solution set,” Google director of ChromeOS EMEA Michael Wheeler Wyatt says.

“Whether driving customer engagement and increasing revenue in the retail and hospitality space or leading the digital transformation of the workplace or education facilities, the solutions that our customers demand and those that our partners strive to provide need to be built on the best foundations, that foundation is ChromeOS.

“The ChromeOS team is excited to have the opportunity to share with the audience just how we are positively disrupting the signage and kiosk market with a secure, easy-to-deploy and manage, but, perhaps most importantly, one of the most sustainable operating systems in the industry. Providing tangible benefits for our partners, our customers and our planet.”