D&M Holdings to launch over 70 new products in the next six months
As D&M expands the reach of Boston Acoustics, Denon, and Marantz to encompass a wide variety of exciting new lifestyle-oriented offerings including headphones and other dock speaker solutions, all three brands will also continue to serve consumers and custom integrators with the high-performance core products – including AV receivers and loudspeakers.
D&M Holdings, Inc. president, sales and marketing – Americas, Brian Poggi says, “D&M is tripling our brand and product marketing investment in 2012, and the result is a launch of more than 70 new products. Our goal is to transform how our brands are perceived in the marketplace, as well as generate a new level of positive brand awareness to motivate customers and encourage sales. It is not just the number of product introductions that is significant but the innovation, quality and sheer wow factor of so many of them that will set the stage for a true reinvigoration of our brands. With so many differentiated products reaching the marketplace we will be giving our retail partners an opportunity to offer their customers the tailored lifestyle solutions that are perfect for them.”
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