Digital Terrestrial set-top box unit shipments to reach 45 million by 2015
By 2012, demand for digital set top box products is expected to rebound, driven primarily by increasing demand for digital terrestrial set top boxes, according to new In-Stat research, The Global Set Top Box Market: Decreasing Demand in 2011, Followed by Growth in 2012.
“Digital set top boxes continue to be key pieces of equipment for pay-TV service providers. For a growing number of service providers, the digital set top box serves as their gateway into the home,” says In-Stat digital entertainment research director Mike Paxton.
“In addition to their key position in the digital TV/pay-TV ecosystem, digital set top boxes also provide an attractive market opportunity for a long list of component vendors, to include semiconductor manufacturers and hard disk drive suppliers.”
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New research by In-Stat reveals the following:
Worldwide digital set-top box unit shipments in 2010 decreased to 195 million.
Satellite set-top boxes remain the largest set-top box segment. Last year, 49% of all digital set-top box unit shipments were satellite set-top boxes. Cable set-top boxes are the second largest segment, providing 24% of all unit shipments in 2010.
Set-top box products continue to be an important revenue generator for a growing number of consumer electronics vendors. For example, in 2010, worldwide digital set-top box revenues were greater than the combined revenues of video game consoles and Blu-ray players.
Europeis expected to account for over 50% of worldwide unit shipments of DTT STBs in 2011.
In 2010, revenue from semiconductor components in digital set-top boxes reached $4.8 billion.
In-Stat also notes that the global set-top box market is grappling with some long-term challenges, such as the development of so-called “virtual” set-top boxes which have the potential to make many of today’s digital set-top box products obsolete. Virtual set-top boxes are defined as consumer electronics products, software platforms, or even network infrastructure that can provide conditional access (CA) and interactive TV functionality traditionally found inside a digital set-top box. However, In-Stat does not expect these products to have a significant impact on the set-top box market for another three to five years.
The research, The Global Set Top Box Market: Decreasing Demand in 2011, Followed by Growth in 2012, provides a comprehensive examination of the global digital set-top box market. It highlights the key position of the set-top box in the digital entertainment ecosystem, discusses market trends impacting product development and examines the growth potential of the four major digital set-top box market segments: cable, terrestrial, satellite/DTH, and IP. It also provides an aggregated worldwide digital set-top box revenue and unit shipment forecast through 2015.
For a free sample of the report and more information contact Elaine Potter, [email protected].
To purchase it online, visit: http://www.instat.com/catalog/mmcatalogue.asp?id=162
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