Dicker Data has announced the appointment of Andrew Upshon as head of AV and Les Boros as business development manager – AV and unified collaboration systems.

These additions will further boost the company’s capabilities in supporting organisations to digitally transform and help its partners navigate the latest in AV, collaboration technologies and digital signage from brands including Cisco, LG, Poly, Lenovo, Logitech, Atdec, Cisco Meraki and SignageLive.

Andrew has over 20 years experience across a large range of distributors and vendors including Tech Data, Ingram Micro, Electroboard, Toshiba Information Systems, Future Electronics and Axiz.

“I look forward to providing ongoing value optimisation to help our partners leverage opportunities that the current landscape presents,” he says.

“Our leading vendor line-up puts us in a unique position to be able to deliver bespoke solutions to meet specific business needs.”

His expertise will also help ensure partners can leverage Dicker Data’s expertise to pull together multiple brands to deliver comprehensive solution that meets customer requirements.

With over 30 years of experience, Les moves to Dicker Data after a long tenure with Ingram Micro after time with Sony Electronics and NEC. His focus will be on providing partners with the most cutting-edge solutions designed to transform and enhance user experience in the Pro Av, UC and digital signage market.

“Assisting our partners to deliver true value to their customers has never been more important. The current COVID-19 crisis is creating increased demand for accelerated adoption of Pro AV and Collaboration solutions. We are ready to support our partners in their efforts to fast track implementations.”

Dicker Data chief executive David Dicker spoke on the two appointments: “Andrew brings significant industry and commercial experience and his specialist expertise in the Pro AV and digital signage space will uniquely position Dicker Data’s partners to be able to deliver complete solutions where others can’t.

“I welcome Les’ appointment and believe he will not only build on our capabilities, he will further accelerate our growth and further drive our capability as a one-stop-shop for AV optimisation.”