Definitive Technology announced four new models of Bipolar Series SuperTower floor-standing wood-enclosure loudspeakers with built-in subwoofers and three new matching center speakers, two of which feature built-in powered woofers; and two new matching bipolar surround speakers.

These will be available to see and hear for the first time at CEDIA Expo in booth SR7. The nine new models replace 11 older SKUs. Every part of every new model has been redesigned and improved for dramatic upgrades in appearance, functionality and performance. The new BP product line will be available initially only in the United States, Canada and most Latin American markets starting in late September 2010; versions for Europe and Asia will follow in 2011.

Definitive launched its business 20 years ago with a single model of bipolar loudspeaker with speakers on the front and rear panels of the enclosure to radiate sound in an omnidirectional pattern for more life-like imaging. In 1995 Definitive pioneered the concept of “powered towers” by incorporating powered subwoofers into Bipolar series floor-standing speakers dubbed “SuperTowers.” The new models represent the third generation of SuperTowers and make use of Definitive’s most advanced technologies, including a new patent-pending approach to bipolar speaker design called Forward Focused Bipolar Array, which combines the huge, life-like imaging benefits of bipolar designs with the pinpoint localisation of soloists of traditional forward radiating speakers. All four floor-standing models utilize all new midrange and woofer drivers, tweeters, amplifiers and enclosure construction for a total makeover in appearance and performance.

Equally dramatic are the changes made to the matching centre and surround models. As well as getting all new BDSS drivers, aluminium dome tweeters and sophisticated crossovers, their appearance has undergone a remarkable transformation to sleek, elegant and contemporary – in step with today’s decorating aesthetic and slim TVs. The two top centre channel models employ built-in powered woofers for full range sound and timbre matching to the left and right main speakers.

“Our Industrial Design team did a wonderful job of updating the styling of the new models,” says Definitive’s EVP Dave Peet.

“They still have the signature Definitive bipolar look with high gloss black top/bottom and side caps finishing off grille-cloth wrapped wood enclosures. The floor-standers were slimmed down to minimize their actual and visual footprints. They’re really quite sleek and customers appreciate their modern styling and space saving design. Various styling cues tie the centres and surrounds to the front towers for an integrated family look despite the differences in function and form between them. We couldn’t be more pleased with how they all turned out.”

The midrange driver used throughout the new products feature the latest generation of Definitive’s patented Balanced Double Surround System (BDSS) technology for a dramatic upgrade in midrange accuracy, detail and imaging. The power amplifiers used in the SuperTowers and two of the centre speakers are also all-new Class D designs with higher power output and Digital Signal Processing for deeper, louder, and tighter bass.

CEDIA Expo 2010 will be the first opportunity for Definitive dealers to see and hear the new products. Definitive will be doing 2-channel and multi-channel demonstrations of the new BP series in Sound Room 7 (SR7) on the floor of the Georgia World Congress Centre 23-26 September, 2010.

Definitive and DEI Holdings President and CEO Jim Minarik says, “Paul DiComo (SVP Marketing, Product Development), Dave Peet and their teams continue to develop and introduce new Definitive Technology products that deliver both exceptional performance and consumer value that promise to even further advance Definitive’s market leading position in premium home loudspeakers. Despite the challenging economic conditions of the past two years, we have and will continue to invest heavily in new product development and our customers. Retailers and consumers should expect nothing else.”