“Our objective was not only to create a website that was visually enticing,” says Dana Innovations chief executive Ari Supran.

“We wanted to develop something that would appeal to a broad audience; from our dealers and distributors, to architects and designers, through to design-conscious consumers.”

With this in mind, the new Sonance.com has been designed to:

• Provide dealers and distributors access to products, specifications and downloads with ease, empowering them to find information quickly and easily.
• Work as a sales tool for the dealer, allowing them to present the Sonance offering to the client in a simplistic and highly effective manner.
• Deliver an intuitive end-user experience that is both educational and inviting: ultimately driving enquiries to the dealer.

The new Sonance.com goes live April 2nd 2014.