Custom Channels has introduced the Custom Channels Pro, a licensed music solution for digital signage integrators and CMS providers.

The Custom Channels Pro allows users to add background music to signage deployments without hardware. It’s compatible with platforms like Navori Labs, BrightSign, TrueSyncMedia and Pickcel as it’s designed for retail stores, restaurants, resorts and medical offices.

“A recent Gant study found that stores playing brand-fit music see 37% higher average sales,” Custom Channels head of partnerships Mark Willett says

“Custom Channels Pro helps clients realise that potential, while ensuring full compliance with Performance Rights Organizations (PROs), protecting businesses from fines for unlicensed music use.”