Control4 is hoping to capitalise on strong Australian sales by expanding its Australian presence, establishing an Australian office in order to provide better support to local Control4 authorised dealers.

To expand reach with home automation integrators, the company is adding in-country staff to handle all sales, technical support and training activities.

This development leverages current Control4 operations and employees from its January 2015 acquisition of Nexus Technologies, an Australia-based provider of audio and video distribution products.

“Australia is one of the most internet-connected countries in the world, behind only North America and Europe. Naturally, this connectedness leads to increased demand and opportunity for smart home solutions” says Control4 chief executive Martin Plaehn.

“We believe our expanded presence in Australia will provide improved support for local Control4 dealers, result in faster adoption by new customers, and yield greater customer satisfaction.”

After making a similar change in the U.K. and China in 2011, and in Germany in 2015, Control4 has directly facilitated and supported a growing number of authorised independent dealers around the world.

Integrators in Australia that become Control4 authorised dealers will be able to order products directly from Control4 and, in most instances, to receive delivery within three business days.

Authorised dealers will also have access to extensive libraries of product training materials, marketing collateral and tools, as well as regional technical support. Over the coming months, Control4 will offer a series of regional training programs across Australia for new integrators.

Control4 senior vice president of sales is sending this letter out to Australian Control4 dealers.

Dear Control4 Dealer, 
 
Control4 can now call Australia home! 
 
Over the past 5 years, Advance Audio Australia has provided exceptional dedication, support, and system knowledge to local Control4 Dealers and has been a valuable partner in building the Control4 brand. One year ago, Control4 acquired Nexus Technologies (Leaf) in Melbourne, and this acquisition provided a facility and local Control4 resources. After consultation with Advance Audio Australia, we’ve decided to expand our local presence and establish a regional office in Australia in order to provide a direct relationship with local Control4 Authorized Dealers. 
 
This change will take effect on 1 April, 2016. After 1 April, you will be able to place all orders direct with Control4. Adam Merlino is heading up our commercial operations as ANZ and ASEAN Sales Director. He is building up a local sales and technical field team to support you.
 
To facilitate this transition, we need each dealer to complete the Control4 dealer application. This form will be sent by the end of this month and must be completed and returned by 18 March in order to trade with us. You will be given access to the Control4 Online Portal, and your current dealer status, training, and certification with Advance Audio Australia will be transferred to your new Control4 account.
 
Again, we would like to thank Advance Audio Australia for recruiting, training, and supporting each one of you. Robert Kidd (APAC Managing Director) and I are very excited about the future in Australia. We look forward to working with you on supporting the growth of your business. 
 
Jim Arnold
Senior Vice President of Worldwide Sales