Targeted at home builders and renovators, the ‘Life Is On’ campaign revolves around the idea that a house is more than a physical address – it’s an emotional place where electrical products and solutions can bring a home to life and transform it into an exciting space through new experiences.

The Clipsal brand has had a presence in Australia since the early 1920s and was acquired by Schneider Electric in 2003. The new marketing campaign is one of the biggest and boldest moves in the company’s history in order to create an emotional connection with consumers and the Clipsal brand.

To coincide with the launch of the overarching ‘Life Is On’ campaign, Clipsal has released a lighthearted video showing a group of cheeky raccoons discovering an empty home and bringing it to life – by playing, dancing and even twerking. The video reveals the ‘Life Is On’ brand personality, as well as how smart home solutions make it simple to bring a home to life.

“This is a historical and exciting move for the business. We are building on the heritage of our B2B brand by expanding our B2C reach, talking directly to consumers in a way that will truly engage them,” Clipsal and Schneider Electric Partner Business vice president David Gardner says.

“The campaign will show that Clipsal by Schneider Electric is a brand that is developing products and solutions that transform people’s homes and lives. We are continually evolving our offer to come up with new ideas to better meet consumer needs and we strongly believe that the ‘Life Is On’ campaign will become integral in reinforcing this message.”

Through the ‘Life Is On’ campaign, Clipsal by Schneider Electric wants to take the lead by educating consumers on the variety of electrical products and solutions available and how they really can make a difference to their everyday lives.

The initial media mix for the campaign includes digital and print advertising, social media, PR and a consumer display stands at influential home shows. The campaign concept will also be integrated into the clipsal consumer website.

Australia is the first country to launch the campaign, and it will also be rolled out worldwide.