Control and connectivity solutions now have the potential to impact home owner’s lives more than ever. Offering convenience, efficiency and financial flexibility, smart home automation technology and its implementation will only continue to grow in popularity and demand. With this increased interest in making the home a more comfortable and connected place, it’s integral that you’re matching your solutions and services to your customers’ desired lifestyle and expectations.

A bit of a grey area currently exists around who a smart installer is and where a home owner can find one. This presents ample opportunity for installers and/or electricians to position themselves in the right way, and fill this gap. While much has been said about home automation products, there hasn’t been a lot of conversation around specific calls to action for installers and electricians.

Here’s how you can take advantage of the opportunity to provide consumers with new levels of comfort and convenience when it comes to control and connectivity in the home;

1. Develop an online profile

Visibility is essential, and showcasing your skills and services online is an effective way to get your name out there. Have case studies which demonstrate successful implementation of your work on your website, Facebook and Houzz page.

2. Form an alliance

Collaborating with brands that are at the fore of smart home technology can be extremely beneficial.  Many host a ‘Find an Installer’ database on their website, opening you up to a wealth of potential clients.

3. Develop a network

You know what you specialise in, but is there something you could do better? Teaming up with someone who specialises in an area that you need assistance with is a great way to maximise your offerings and expand your services. For example, if audio/visual is your speciality, why not partner and learn from someone who specialises in heating and cooling?

4. Continue learning

Consumers will expect you to be the expert when it comes to installing smart home automation technology. Remember, the more you know, the better you’ll become at consulting. This will help to develop trust and loyalty between you and your clients.

We have a wealth of information at our fingertips – use this to your advantage. After all, the home is a haven for most people, so it’s important your clients feel like they are being well looked after.