Barco has announced a partnership with Dicker Data, an Australian-owned and operated technology hardware and software distributor, to expand its reach across the country.

The partnership with Dicker Data will play an important role in Barco’s channel expansion and product strategy expansion. While Barco shares partnerships with AV and IT distributors over the last few years, it is entering into the UCC space with the launch of the innovative solution ClickShare Conference.

As Australian workers gradually return to office environments, businesses are rapidly recognising the need to digitally enable their physical meeting spaces to bridge the gap between employees in the office and those working remotely. Creating a consistent and unified meeting experience regardless of an employee’s location has been proven to increase productivity, collaboration, morale and engagement.

“In current times, with a major focus on conferencing solutions, with ClickShare Conference, Barco will now aim to be a key player in the UC&C space and, as Australia’s largest locally owned distributor, Dicker Data is well placed to help Barco achieve competitive advantage across the technology supply chain,” Barco Australia and New Zealand managing director Claudio Cardile says.

“By gaining access to new market opportunities through Dicker Data’s vendor portfolio, to meet reseller partner’s evolving needs, we’ll be able to strengthen our channel network.”

“The new partnership reflects our concerted efforts and focuses on reinforcing the channel partners’ ecosystem and our ability to distribute products, across multiple touchpoints in the country. We intend to enable as many organisations as possible, across Australia, to optimise their meeting room productivity and ensure a smooth, seamless collaborative experience for better business outcomes.”

Dicker Data head of AV Andrew Upshon says that the company is pleased for be partnering with Barco and further developing its wireless conferencing technology.

“The video collaboration market is continuing to grow, and Barco announced the industry’s first wireless conferencing solution in the beginning of this year to enhance both in-room and remote collaboration experience,” he says.

“Their new range of products delivers real world benefits in the meeting room and the ability to use a variety of different video platforms in the same meeting space. We are thrilled to offer our extensive partner network Barco’s BYOM conferencing solutions with their ClickShare Conference CX range and Logitech video conferencing products together.”