Bang & Olufsen partner up with Xbox
Bang & Olufsen (B&O) has partnered with Xbox to deliver a high end audio solution for the gaming console. On top of the B&O core capabilities of sound, design and craft, it will include “designed for Xbox” functionalities for seamless connectivity and an enhanced experience.
B&O vice present and head of product management Christoffer Poulsen is excited at the new collaboration and long-term potential for the company.
“The gaming industry has grown significantly over the last few years across age groups, gender and countries, and we expect this trend to continue,” he says.
“The technology has advanced significantly in gaming, and enhancing the sound experience offers a place for us to play a key role. By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. We see a big commercial potential within gaming, and in Xbox we believe we have found the ideal partner to realise that potential.”
Xbox head of hardware partnership Matt Kesselring is also excited and mentions that the partnership comes just before the launch of the Xbox Series X later this year.
“As we march towards release – we’re excited to partner with B&O to bring a new premium tier of gaming audio to market for Xbox and B&O fans around the world that travels with you everywhere you love to play Xbox,” he explains.