Making its worldwide debut at CEDIA Expo 2010 in Atlanta between 22-26 September, 2010, the Avielo Optix SuperWide 235 utilises a new high-resolution DLP chip, developed by projectiondesign engineers in partnership with Texas Instruments, that allows an image of 2538 x 1080 resolution to be displayed in the home for the first time without the use of additional optics.

Explaining the significance of native 2.35:1 aspect ratio projection, Marketing & Communications Manager of projectiondesign, Anders Løkke said: “The Blu-ray disc media is considered by most to be the heart of the High Definition format and sets the standard for true HD home theater. However, Blu-ray Disc is based on a 1.78:1 image format. In order to fit a 2.35:1 image on a device that is 1920 pixels wide, the vertical resolution must be reduced to around 800 pixels.”

“Using industry-leading video processing, the Avielo Optix SuperWide 235 formats the 1920 x 800 image to an astonishing 2538 x 1080 picture. This combination of adding pixels to the width and using the full height of the picture at 1080 results in an astounding increase in image quality and impact over a standard projector and source.”

By way of comparison, Avielo’s SuperWide 235 format uses 78% more pixels for native 2:35:1 display versus a standard 1080p projector with a Blu-ray Disc 2.35:1 format movie.

Best of all, this increase in resolution is achieved without compromise, as Løkke explains: “When the image goes from 1.78 to 2.35:1, the projector uses increased native resolution to expand the width of the image without impacting the height.”

The projection lenses and optics in the Avielo Optix SuperWide 235 are custom-designed for 2538 x 1080 pixel resolution. All lenses use special aspherical glass elements and enhanced, low-dispersion glass for increased contrast, improved colour saturation, and above all, sharpness, producing image clarity and detail.”

With the Avielo Optix SuperWide 23, the result is a smooth, bright image across wide-format, home theatre screens.