The new digital process enables room information to be fed directly into the Auralex database, so the company’s Application Specialists can immediately begin evaluating the room’s acoustical needs. This direct stream of data drastically shortens the process and, ultimately, the acoustical analysis completion time. However, if customers still desire the paper version of this form, authorised Auralex dealers will have it on hand.

Most aspects of the PRAF service have stayed the same. Customers fill out a form with details about their project and provide diagrams with room dimensions. The new form will allow customers to input the requested data, and upload drawings and pictures directly into Auralex’s Customer Relationship Management software. This information is then used to render an acoustical model of the space and to determine the most effective acoustical treatment plan for the specific room and application.

After Auralex receives the requests, they are sorted geographically and routed to the appropriate Application Specialist. Within two to three business days, an Auralex Application Specialist will review the information and formulate suggestions for Auralex products and their suggested placement in the room(s). Products can then be purchased through any of Auralex’s hundreds of authorised dealers.

“By digitising our Personalised Room Analysis Form, Auralex is able to promptly respond to and provide consumers with a convenient and cost-effective solution to diagnosing and treating acoustical inaccuracies,” says Auralex Acoustics founder and president Eric Smith.

“Auralex continually strives for advancement in product design and service; the new Digital PRAF demonstrates Auralex’s commitment to remaining at the forefront of inventive customer service and support.”

The new free digital PRAF is now available at http://www.auralex.com/praf/ and has replaced the downloadable Auralex PRAF form in PDF format.