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AudioNews
Home›Technology›Audio›Audio Active takes on distribution of Luxman products

Audio Active takes on distribution of Luxman products

By Staff Writer
03/05/2011
477
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Luxman was founded by T. Hayakawa and his brother K. Yoshikawa and began as a radio equipment department of Kinsuido Picture Frame Store in Osaka, Japan in 1925.

During that time, Japanese radio depended on American and European technology, and it appeared that importing parts and equipment presented them gratifying business opportunities. However, in order to reduce importing costs, maximise profits and establish and ‘edge’ over its competitors, Lux Corporation decided to manufacture parts and assemble its own products in house – marking the birth of the Luxman brand.

Luxman began from manufacturing transformers and switches, eventually diversifying into the manufacture of high class vacuum tube amplifiers.

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The Luxman brand grew to prominence in the hi-fi community mid 1970’s and early 1990’s due primarily to the reputation gained by the quality of its products and is now considered as one of the oldest electronic component manufacturers in Japan.

Lux Corporation, aware that the Japanese audio industry was gearing towards cheaper mass-produced components as against Luxman’s founding philosophy, sold the company in 1984 before shifting to the manufacture of the Airtight audio brand. The new owner sought to merge the high end Luxman brand with its own budget brand, as a result, the elitist Luxman brand was co-branded with the cheap budget brand. Apart from raising conflict and confusion amongst existing Luxman dealers and its consumer market, the merger nearly completely destroyed the image, sales and stature of Luxman branded product.

Under a new private Japanese ownership, Lux Corporation was renamed Luxman Corporation in the early 2000’s and made major investments in research and development, with the primary aim of globally re-establishing the high end stature of the Luxman brand.

In 2009, Luxman Corporation was acquired by the International Audio Group. IAG will provide its global support and marketing strengths to this famous and iconic brand.

It is worth noting that the person responsible for the development of the top of the line B1000 and C1000 products must purchase a set for his home use! Now that’s dedication!

Audio Active is proud to be the distributor of this fine brand.

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