Audio Active has opened Amplify AV Experience Centre, a state-of-the-art experience centre in Port Melbourne.

Amplify showcases a carefully selected range of home theatre and hi-fi solutions.

The major attraction at the showroom is Cinema Room #3, a 12-seat cinema that showcases the best the AV industry has to offer. It boasts Sony’s flagship native 4K projector, the GTZ-380, a 185” Cinema Scope screen, 19 channels of premium audio and much more.

“The Amplify branding allows us to speak directly to discerning end users who want to experience the very best AV performance,” an Audio Active spokesperson says.

“It represents our commitment to quality, innovation and immersive design.”

The launch also highlights Audio Active’s distribution of the Kaleidescape interface, a multi-room entertainment server system.

Each room within the facility highlights elite audio brands including Paradigm, Martin Logan, Anthem, Storm Audio, Luxman, Pro Audio technology and Theory Audio design.

Audio Active also unveiled its own brand, DTX Design, a range of quality theatre accessories. The DTX Design lineup includes premium home theatre chairs, backlit acoustic panels and projector screens.