Audio Active has devised aggressive initiatives to promote and establish Primare as an important range of must-have products to the specialist and custom retailers across Australia.

With the launch of the new Media Board MM30 into its line up, Primare will be seen by many streaming enthusiasts as a must-have brand. Additionally, the Primare BD32 Blu-ray player offers dealers a higher end option which has tangible benefits to the mainstream brands.

The Media Upgrade for I32 and PRE32

The Media Upgrade adapts the EISA award-winning I32 integrated amplifier and the recently introduced PRE32 stereo amplifier for audiophile streaming, internet radio and gapless audio playback, through integration with UPnP devices such as PC/Mac/NAS iPod, iPad, iPhone or USB thumb drive. It’s a genuine 24/192 DAC board including coax, TOSLINK, USB-A and USB-B inputs (incorporating an asynchronous master clock for low jitter), and a high resolution coax output.

DAC upgrades from certain brands are known to interfere with the analogue output causing a noticeable deterioration in sound quality. Consistent with Primare design philosophy, the digital and analogue signal paths within the Primare media upgrade have their own dedicated
ground planes; a design feature which protects the purity of the analogue signals.

The I32 and PRE32 can be purchased with or without media upgrade. Primare Control Apps will be available for iPhone/iPad and Android.