Audacity Australia has announced a strategic partnership with Soundtrack Your Brand, a global provider of music for business solutions, to enhance the offering for AV integrators and their clients in Australia.

Soundtrack Your Brand (formerly Spotify for Business) is a music streaming platform with a catalogue of over 100 million tracks, designed specifically for commercial environments including hospitality, retail, fitness, corporate and healthcare. Its platform empowers businesses to curate their sonic identity through a vast selection of on-demand music, an AI playlist generator and over 1,500 ready-made playlists for different business types, settings and moods to ensure the right atmosphere for a brand and its customers.

The partnership aims to give integrators with a seamless solution for delivering high-quality, licensed music alongside cutting-edge AV installations.

“By incorporating Soundtrack’s market leading service and music catalogue into our offering, we are providing our clients with a complete audio solution that enhances customer experiences and drives business results,” Audacity Australia partner manager Andrew McGregor says.

“We are excited about adding another great service to our existing offering which renumerates our integrators.”

Audacity Australia works with AV integration partners to deliver complete solutions through Soundtrack’s extensive integrations with leading hardware apps and players such as Sonos, WiiM, Audac, Axis, Q-Sys and others. The solution also gives integrators and businesses a licensed music service for commercial use, with great features such as scheduling tools and an explicit filter.