New content is being produced daily that will utilise recent advances in AV technology including embedded rich content from the web, and 3D video. With the new high speed HDMI, this content is now available for home viewing in home theaters around the world.

3D video in particular is making its way to home viewers. However, this content requires high speed HDMI with Ethernet. HDMI’s latest specification supports several 3D formats including frame alternative, line alternative, field alternative and several other popular formats.

Atlona Technologies has always been poised on the cutting edge of advances in the AV industry. This new line of cables is designed to surpass the specification requirements of the new high speed HDMI, as with previous versions of the flat HDMI cable line.

“We rejected the notion of good, better, best early on, thinking everyone deserves the ‘best’ quality, but pay the ‘good’ price,” says Atlona Technologies director of marketing Christopher Bundy.

Atlona cables feature a flat design that allows the cable to conform to flat surfaces such as a floor or wall, however; the reason for them being flat is better performance.

“In a round cable, you have a bunch of conductors smashed around a drain (ground), but the shielding between conductors typically not enough to prevent distortion, especially at long distance” says Atlona head of product development Michael Khain.

Atlona’s new flat high speed HDMI cables with Ethernet are not only designed sleek and smart, but also with a hint of green thanks to Atlona’s continuing devotion to restrict hazardous material such as lead and other materials from their production.