Amber Technology has appointed Garrick Simeon as the general manager of professional products and media systems.

Garrick Simeon brings a wealth of experience to his new role at Amber Technology, having previously served with the company from 2000 to 2011 in various capacities, including marketing manager for Avid Australia and general manager of the video and audio post division.

“On behalf of the Amber Technology Board, management, and staff, we extend our sincere thanks to Leon Hart for his unwavering dedication over the past two decades, and wish him well in his retirement,” Amber Technology managing director Peter Amos says.

“We are confident that Garrick Simeon’s leadership will continue to drive our media systems and professional products divisions to new heights, and we look forward to the exciting opportunities ahead.”

Since 2011, Garrick has held key positions at organisations such as General Dynamics, Mediaware, Synergy Group, Amazon Web Services (AWS) and archTIS Software, showcasing his exceptional skills in people management, technical expertise and strategic vision.

With Garrick’s leadership, Amber Technology aims to integrate these divisions and capitalise on synergies to deliver enhanced solutions to its customers.