Kindle revolutionised reading by making it possible to think of a book and be reading it in less than 60 seconds. Kindle Fire put the world’s largest selection of movies, TV shows, songs, apps, games, books, audiobooks, and magazines in the palm of your hand. In each case, Amazon integrates the hardware, software, and the content into an easy-to-use, seamless, end-to-end service for customers.

Amazon has unveiled its newest innovation—Fire TV, a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Fire TV also brings photos, music, and games to the living room.

“Tiny box, huge specs, tons of content, incredible price—people are going to love Fire TV,” says Amazon.com founder and chief executive Jeff Bezos.

“Voice search that actually works means no more typing on an alphabet grid. Our exclusive new ASAP feature predicts the shows you’ll want to watch and gets them ready to stream instantly. And our open approach gives you not just Amazon Instant Video and Prime Instant Video, but also Netflix, Hulu Plus, and more. On Fire TV you can watch Alpha House and House of Cards.”

Features

Voice search that actually works—simply speak the name of a movie, TV show, actor, director, or genre into the remote, and you’re done. No more hunting and pecking in an alphabet grid.

All the content—instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, YouTube, and more, plus the largest selection of videos for rent and purchase—over 200,000 movies and TV episodes from Amazon Instant Video. Plus, listen to music with Amazon MP3, Pandora, iHeartRadio, TuneIn, and more.

Powerful performance in a tiny form factor—quad-core processor with over 3x the processing power of Apple TV, Chromecast, or Roku 3, a dedicated GPU, plus 4x the memory of Apple TV, Chromecast, or Roku 3 for exceptional speed and fluidity. Delivers stunning 1080p HD video and immersive Dolby Digital Plus surround sound. All of this comes in an incredibly small package—Fire TV is 0.7” thin and comes with a simple and sleek remote control with a built-in microphone.

Simple and easy to use—arrives pre-registered so you can start watching immediately out of the box.

An exclusive new feature called ASAP (Advanced Streaming and Prediction) predicts which movies and TV episodes you’ll want to watch and buffers them for playback before you even hit play—instant start.

Amazon FreeTime revolutionizes parental controls—parents can choose what their kids see and set time limits for types of content and times of day—no more negotiating for one more show before bedtime. Customers who subscribe to FreeTime Unlimited—Amazon’s all-you-can-eat content subscription designed for kids ages 3 to 8—will get unlimited access to thousands of movies and TV shows.

X-Ray for movies, TV shows, and music—see information about cast and crew, trivia, goofs, and synchronised lyrics.

See all of your photos and personal videos come alive on your big-screen TV—seamless integration with Amazon’s Cloud Drive.