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News
Home›News›ISMEA postponed

ISMEA postponed

By Paul Skelton
13/01/2009
500
0

Originally scheduled to be held 23–24 March 2009 at the Abu Dhabi Exhibition Center (ADNEC), the show will now be staged at a later date.

“We had a tremendous response from the AV and electronic systems industry to our plans to launch an event in this region,” says ISE managing director Mike Blackman. “However, in the light of trading conditions, some of our key exhibitors had raised concerns about the timing of the event. We have always listened closely to the advice of our industry and tried to tailor our events to suit its needs, and we believe that postponement is the best option for all of us at this time.”

UBMI UAE Jersey Limited event director Kent Daniels adds: “While it is always disappointing to postpone the launch of an event such as ISMEA, it is not in anybody’s interest to proceed with a new show if market conditions are making it difficult to deliver an event of the quality and integrity for which both of our organisations are renowned.”

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“By making this decision now, we and Integrated Systems Events are securing the future of the ISMEA show as the region’s only B2B event dedicated to professional AV and electronic systems integration.”

Reaffirming the commitment that both partners share in developing the market for audiovisual products and services in the region, Mike says: “This postponement does not in any way undermine our belief that this market deserves its own, highly focused tradeshow and associated education programme.

“Our consultations with the industry are ongoing, and further announcements will be made in due course.”

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