AVIXA has partnered with global market research and consultancy firm Futuresource Consulting to deliver a series of in-depth studies examining demand for professional AV technology across the education and corporate sectors.

The partnership will combine AVIXA’s industry expertise and membership network with Futuresource’s research capabilities to provide detailed insights into end-user demand, technology adoption and channel expectations.

The studies will include feedback from end users, technology buyers and systems integrators, complementing AVIXA’s existing five-year supply-side industry forecasts.

AVIXA senior industry analyst Michael Sullivan-Trainor says the research will provide the industry with a clearer understanding of buyer priorities as the market evolves.

“At a time when the industry is evolving to experience-centric design for pro AV solutions, understanding end user demand is more critical than ever,” he says.

“By combining our access to the total industry ecosystem and our pro AV expertise, AVIXA and Futuresource will create a series of landmark reports, providing a deep-dive analysis of the education and corporate pro AV markets, including analysing buyer demand and channel expectations.”

The first report will focus on the North American education market and is scheduled for release in the fourth quarter of 2026. It will combine data from Futuresource Consulting’s annual decision-maker survey with insights gathered through AVIXA’s membership.

The partners also plan to produce a corporate enterprise study in 2027, exploring collaboration spaces, enterprise broadcasting, broader enterprise AV use cases and the role of artificial intelligence in AV design, deployment and operations.

Futuresource Consulting principal analyst Alistair Johnston says the collaboration would provide valuable insights into the factors shaping the professional AV market.

“Futuresource’s global research capabilities and extensive knowledge of the education and corporate markets, combined with AVIXA’s deep engagement with the pro AV community creates a unique opportunity to provide the industry with an unparalleled view of the factors shaping demand, technology adoption and investment priorities across education and corporate pro AV markets,” he says.